Top 5 Social Apps Performance in Central America Q4 2021

In the fourth quarter of 2021, the top 5 social apps on the unified platform in Central America exhibited diverse trends in downloads, revenue, and active users. Below, we delve into the performance metrics for TikTok, Facebook, Instagram, X, and Likee - Short Video Community.

TikTok experienced a significant increase in weekly revenue, reaching approximately $68.9K by the end of December. The app's weekly downloads peaked mid-December at around 1.1M. Weekly active users showed some fluctuation, starting at 38.3M in late September and closing the year at around 37.1M.

Facebook maintained a consistent performance with weekly revenue peaking at $56.1K in the last week of December. Weekly downloads saw a high of approximately 627.5K in mid-December. The app's active user base remained strong, hovering around 92.3M throughout the quarter.

Instagram had a relatively stable revenue stream, with a peak of $1.9K in early October. The app's downloads peaked at about 674.2K in mid-December, while its weekly active users saw a slight rise, ending the quarter at approximately 55M.

X showed modest revenue growth, reaching $100 in mid-December. The app's weekly downloads peaked at around 226.6K in early October. Active users remained stable, starting at 13.8M in late September and ending the year at about 14M.

Likee - Short Video Community had a steady performance with revenue peaking at $1.6K in late September. Weekly downloads remained fairly consistent, peaking at approximately 106.8K in early October. Active users saw minor fluctuations, ending the quarter at around 1.8M.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.